Papumba

Papumba is an educational app that transforms learning into play.

The rebranding was based on a universal concept: magic as a shared experience between children and parents. Through a new visual universe, the addition of Coco as the central character, and a vibrant color palette with a strong emphasis on orange, a fun, immersive, and highly recognizable identity was created.

A flexible graphic system that supports the brand's continued growth.